Renowned for their exceptional bagels, stacked sandwiches, and diverse vegan selections, Yorgo's Bageldashery has established itself as a cornerstone of the Norfolk, Virginia culinary scene. Following a change in ownership in the early 2000s, the new proprietors opted to maintain the existing logo to preserve loyalty among longtime patrons. In 2010, after a comprehensive business revitalization, the owner sought my expertise to modernize the Yorgo's brand. The redesigned word-mark captures the unique character of the shop’s decor as well as the inviting nature of a freshly baked bagel.

In 2020, the previously unused second floor of this iconic restaurant underwent a transformation, featuring the addition of a full-service bar, expanded dining options, and spaces for group meetings. This development gave rise to Yorgo's Topside, along with an updated logo to differentiate the new venue from its downstairs counterpart.