When Destination Imagination sought to enhance its educational product portfolio, I contributed to the internal team that developed SkillFire—a comprehensive set of guided curricula for camps, classrooms, and clubs designed to impart essential, durable skills to school-aged children. In my role as Marketing Director, I spearheaded the brand design and created a logo that embodies the product's "launching" spirit. Our goal was to convey that the skills acquired through SkillFire ignite new passions in young individuals, equipping them with competencies they will apply throughout their lives.